주요경력 main result

최윤형교수

  • 논문
  • 수상
년도논문
2014이현우, 최윤형. 위기관리에서 상황적 위기커뮤니케이션 이론의 전개과정과 향후연구를 위한 제언, 홍보학 연구, 18 (1), p 444-475
2013최윤형, 김수연. “대한민국은 우릴 받아줬지만, 한국인들은 탈북자를 받아준 적이 없어요.” 댓글에 나타난 남한사람들의 탈북자에 대한 인식과 공공PR의 과제. 한국광고홍보학보,15(3), p. 187-219
2013윤뮨영, 좌보경, 최윤형. 한국인의 ‘정’이 위기대응 전략에 미치는 효과에 관한 연구. 한국광고홍보학보, 15(3), p. 156-186
2013최윤형, 최세나. 위기대응 전략의 일치성이 전략수용성과 책임성에 미치는 영향: 동종엽계 다수기업 위기상황을 중심으로. 광고연구, 96, p 194-220
2012최윤형, 신경아. 식품위기 위험보도의 특징 분석: 멜라민 사례를 중심으로. 한국광고홍보학보, 14(2), p207-242
2012정현, 최윤형. 공중의 정서가 기업 위기 커뮤니케이션에 미치는 영향에 관한 연구. 광고연구, 95, p. 349-371
2009Choi, Y., & Lin, Y. Individual Difference in Crisis Response Perception: How do Legal Experts and Lay People Perceive Apology and Compassion Responses? Public Relations Review,35 (452-454)(SSCI)
2009Choi, Y. Exploring Public Relations Leadership Dimensions in Korea. Media Asia
2009Choi, J., & Choi, Y.Dimensions of Leadership in Public Relations: An Organization-wide Perspective. Journal of Communication Management, 13(4), p. 292-309
2009Lee, M., Choi, Y., Quilliam, E., & Cole, R. “Playing with” Food: Content Analysis of Food Advergames. Journal of Consumer Affairs , 43, p.129-154.(SSCI)
2009Choi, Y., & Lin, Y. March . Consumer Response to Crisis: Exploring the Concept of Involvement. Public Relations Review, 35, p. 18-22. (SSCI)
2009Choi, Y., & Lin, Y. Consumer Responses to Mattel Product Recalls Posted on Online Bulletin Boards: Exploring Two Types of Emotion. Journal of Public Relations Research, 21(2), p.198-207. (SSCI)
2008Choi, Y., Cameron, G., & Park, H. Interplay of Content and Form on Health Message Processing Outcomes. American Journal of Media Psychology
2008Choi, Y., & Lin, Y. A Content Analysis of the Newspaper Coverage of the Three Major Hurricanes in 2005. Public Relations Review, 34, p. 294-296. (SSCI)
2008Choi, Y., Leshner, G., & Choi, J. Third-person effects of Idealized Body Image in Magazine Advertisements. American Behavioral Scientist,52 (2), p.147-164. (SSCI)
2006Leshner, G., Cheng, I., Song, H., Choi, Y., & Frisby, C. The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women. Integrated Medicine Insights,2, p. 35-44
2005Choi, Y., & Cameron, G. Overcoming ethnocentrism: The role of identity in the contingent practice of international public relations. Journal of Public Relations Research, 17 (2), p.171-189
2005Rodgers, S., Jin, Y., Choi, Y., Siu, W., and Brill, A. House Ads in Print Editions Promote E-Newspapers, Newspaper Research Journal, 26 (2), p. 95-112
수상년도수상내역
2011한양대학교 Best Teacher
2005Kappa Tau Alpha